“The state of being diverse gives an opportunity to discover something new with every step you take.”
Our diversified portfolio has a range of ever-increasing lineups that have surpassed the mark of 1500 products. Based on our experience in textile specialty chemicals, we have already started effectively expanding into the sectors of Home & Personal Care, Animal Health & Nutrition, and the performance chemicals industry. But, have you ever wondered how is it possible for us to be omnipresent in all of these industries at once?
SAP – Specialty Chemicals / Application / Processing
For the rest of the world, SAP stands for Systems, Applications & Products in Data Processing, but for the Rossari Family, SAP resonates with our Specialty chemicals / Application / Processing. By utilizing our expertise, we focus on the application and processing of our core specialty chemicals, namely, Surfactants, Silicones, Acrylic Chemistry & Enzymes. Our strength and focus on the core chemistry of these specializations act as the robust pillars of Rossari’s foundation. We leverage this chemistry to add value to our solutions.
Distinct Approach For Rossari
In this ever-evolving and competitive world, there are several options available for the end-consumers to choose; however, there is a high demand for quality custom-made products.
Since customization and agile culture are the heart of our business, we focus on bringing the best solutions from our expertise instead of giving them versions available in the market. Our prime goal is to meet our customer expectations by providing personalized products that act as an ultimate solution to their problems. We also utilize our immense knowledge and findings from our Center of Excellence to mine the product strengths that suit different applications without losing its core properties and ensuring the best quality.
We are the absolute favorites of our customers for providing ultimate solutions to their issues.
Since the inception of our client’s company, they have been using our competitor’s products. We tried offering various product alternatives to our client that would be innovative as well as cost-effective. However, the customers were always reluctant to use products that include our Dye-fixing Agent in the Finishing Recipe where products from a reputed competitor were in use.
Insights In Our Customer’s Concern:
For this project, we had to surpass the benchmark set by our competitors for years. Through careful examination at our Center of Excellence, we found out that the competitor’s product will have an inherent property of slight shade change and persuaded our clients with our findings. We offered our client an alternative in the form of Hifix Ultra Liquid for the trials to which the process managers agreed. They also warned us that any damage to the fabric would be the sole responsibility of Team Rossari. We conducted trials that resulted in the shade being as per their standard requirement in the first try. We repeated the tests to prove the consistency of our product in different shades.
Since then, the Hifix Ultra has been running successfully without any complaints.